• Search Engine Land’s Most Read Stories Of 2012: Google Places Goes Google+, Panda, Penguin & More

    Updated: 2012-12-31 18:58:50
    : , , Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics

  • 13 Semantic Markup Tips For 2013: A Local SEO Checklist

    Updated: 2012-12-31 18:54:16
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  • eBay Offers A Mobile Search Shortcut For Online Stores

    Updated: 2012-12-31 16:52:18
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  • Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days

    Updated: 2012-12-31 16:24:38
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  • You Can Be a Hero on New Year’s!

    Updated: 2012-12-31 15:17:23
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News You Can Be a Hero on New Year’s Posted on December 31, 2012 by Melissa Fach Leave a comment Today is a big day , it is New Year’s Eve and many celebrate by drinking and or using substances that impair their ability to drive . safely Today you can be a hero by stopping others from driving impaired and also by choosing to not drive . impaired Anytime you can save a life you are a hero and there is no doubt that by not driving impaired and stopping others from driving impaired you will be saving a life . tonight Before Leaving Tonight Gather Info : 3 Musts 1 Check your local cab companies and find out who is offering free or discounted rides home . Save these numbers in your phone , or your pocket , for yourself and

  • 50 Million Pages Removed From Google This Year Due To DMCA Piracy Reports

    Updated: 2012-12-31 14:38:20
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  • Google’s Doodle Of Doodles For New Years Eve 2012

    Updated: 2012-12-31 14:18:39
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  • How to Write Title Tags For Search Engine Optimization

    Updated: 2012-12-31 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Write Title Tags For Search Engine Optimization by Kristine Schachinger December 31, 2012 Comments Today we're going back to basics And nothing is more basically important to a site than properly written title tags . You know the ones that used to appear in the little blue bars in your browsers . Most modern browsers try to hide these , though that doesn't stop them being helpful So what is a title tag Why is it important to SEO , and how do you write the darn things Meta Tags First let's talk about meta tags Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website . users Such elements must be placed as tags in the head section of

  • Bare Minimum SEO: 3 Things You Must Do

    Updated: 2012-12-31 08:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Bare Minimum SEO : 3 Things You Must Do by Eric Enge December 31, 2012 Comments Looking for hands-on advice Meet the experts in-person at SES London 2013 Getting Started with SEO Analyze the Searcher Workflow from Intent Through Engagement and to Conversion For the full agenda click here If you could do only three things for SEO what would they be This is a question encountered by many smaller businesses , and even somewhat larger companies , either due to not having enough people time and or dollars available to invest in a big . way If this is a scenario you're facing , what follows are three minimal SEO tasks you must . do Step 1 : Check Your Indexing Status The first step is to make sure that

  • “Not Deliberate” Says Google, On Google Finance Showing Apple Stock Chart For “Sell”

    Updated: 2012-12-29 22:02:36
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  • Search & Analytics Year In Review

    Updated: 2012-12-28 21:57:29
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  • SPONSOR MESSAGE: Digital Advertising Agencies 2013 – A Buyer’s Guide

    Updated: 2012-12-28 20:00:45
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  • Increase Facebook Interaction Wall Post Cheat Sheet

    Updated: 2012-12-28 17:00:24
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Facebook Infographics Increase Facebook Interaction Wall Post Cheat Sheet Posted on December 28, 2012 by David Wallace 6 comments With many Facebook marketing campaigns , while content is king , success is oftentimes dependent on  the details of the execution itself . Besides knowing what kind of content works best , the question comes up of how to get more likes , shares and even comments . In other words , how does one go about getting the most interaction on Facebook for any specific piece of content LinchpinSEO attempts to answer this all-important question with their “Facebook Wall Post Cheat Sheet.” Herein lies useful information about which types of content work best , how to get more likes , shares and

  • Do You Believe in These 10 SEO Myths?

    Updated: 2012-12-28 14:05:34
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise SEO Do You Believe in These 10 SEO Myths Posted on December 28, 2012 by Sujan Patel 16 comments Given the number of different sources online , determining what constitutes legitimate information on the practice of search engine optimization and which assertions are either factually incorrect or maliciously wrong can be incredibly . challenging So , in order to sort the wheat from the chaff of the digital marketing information published online , I†ve rounded up ten of the most common SEO myths I see online , as well as detailed explanations on why each belief is wrong . I hope you find them useful when it comes to planning your website†s future marketing strategies Myth 1 : SEO is Dead Sorry , nope . Every time a

  • 5 Trends Shaping SEO & Content Marketing in 2013

    Updated: 2012-12-28 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 5 Trends Shaping SEO Content Marketing in 2013 by Christina Zila December 28, 2012 Comments The Mayan calendar ended this month . Contrary to the predictions , rdquo it wasn't the end of the world , just the end of Mayan content . To avoid having your company come up short on content , let's take a quick look at the history of web content and trends for 2013. The Development of SEO and Content Marketing The web has been based on two things text and links . As with any new idea or product , the initial iterations were easy to abuse , fake and . duplicate Many of us remember the early tricks : fonts the same color as the background , hidden text , and keyword-stuffed pages . Early Google updates , like

  • 8 SEO Tips That Take 15 Minutes or Less

    Updated: 2012-12-28 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 8 SEO Tips That Take 15 Minutes or Less by Josh McCoy December 28, 2012 Comments While a long standing concerted effort toward SEO can pay off big down the road , don't forget that sometimes there are quick tasks that can turn the . needle Over the years , I have heard many times from individuals desiring success in SEO , the request could never gain approval as the resourced time was too great of a budget allocation or that an SEO vendor wasn't in the . budget This is true to some extent as a full SEO campaign involves the strategic revision to information architecture , attention to SEO design factors , creation of quality content , a blueprint for a link-building initiative just to name a few items

  • How to Create a Social Media Editorial Calendar

    Updated: 2012-12-28 08:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Create a Social Media Editorial Calendar by Lisa Buyer December 28, 2012 Comments January is always a fresh time to fine tune online marketing habits . One good place to start is the social media editorial . calendar You remember , that file you started last year and haven't opened since On the flipside it could be a daily master plan that you did follow that made your analytics go through the success roof . In the latter case , maybe it is a do-over or just a yearly . update The Power of the Written Word and Social Media How can the power of the written word impact your social media editorial calendar Research shows that people who write down goals , share that information with a friend , and

  • 7 Time-Saving Google Analytics Custom Reports

    Updated: 2012-12-27 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 7 Time-Saving Google Analytics Custom Reports by Eric Siu December 27, 2012 Comments Google Analytics Custom Reports can be incredible time savers if you have the right reports . Instead of spending time digging around for important metrics , you can find what you need separated neatly into columns for some analysis that will lead to some actionable . insight 1. Content Efficiency Analysis Report This report is from none other than the master of Google Analytics , Avinash Kaushik Brands all over the world are starting to double down on content so it's important to answer questions such : as What types of content text , videos , pictures , etc . perform best What content delivers the most business

  • 2012 Analytics Year in Review & Predictions for 2013

    Updated: 2012-12-26 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 2012 Analytics Year in Review Predictions for 2013 by Garry Przyklenk December 26, 2012 Comments Around this same time last year , we were discussing the inevitable increase and appreciation of data-driven decision-making with respect to web analytics insights and back-office data insights . This year surprised many of us , with big data coming to the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and . customers One of the biggest trends of 2012 had to be the explosive respect garnered by big data across pretty much all industry verticals . Several companies made significant progress into garnering attention in big data such as

  • Worldwide Social Media Usage Trends in 2012

    Updated: 2012-12-26 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Worldwide Social Media Usage Trends in 2012 by Christian Arno December 26, 2012 Comments There's absolutely no doubt that social networks continue to play an increasingly important part in many people's lives . nbsp EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 . figures At some point we're bound to reach a social media saturation point , but it doesn't look like that point will arrive any time . soon Social media usage varies from place to place and from one demographic to the next . A Pew Internet survey found that 65 percent of Internet users in the U.S . used social networking sites , up from 61 percent the

  • As Goes Paid Search, So Goes the Election?

    Updated: 2012-12-26 00:00:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology As Goes Paid Search , So Goes the Election by Gregg Hamilton December 26, 2012 Comments In the wake of last month's presidential election , we've heard plenty of explanatory theories and analysis dissecting every aspect of the contest , from the varying accuracy of the pre-election polls to shifting demographics and the candidates' strategies in the critical states . Let's take a look at the role of paid . search There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election . In fact , AdGooroo found that 112 organizations sponsored paid ads on U.S . AdWords in the preceding six months , and 41 of these spent more than 10,000 for

  • Happy Holidays From Incisive Media

    Updated: 2012-12-24 14:44:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Happy Holidays From Incisive Media by SEW Staff December 24, 2012 Comments As the year draws to a close and we are all thinking about family , friends , and winding down for the holidays , it's time to reflect on the past year . 2012 threw us quite a few curve balls but as usual we came together to overcome all the challenges that arose as best we could . Perhaps no more challenging was when Hurricane Sandy hit NYC and we had to run the business remotely for almost two weeks while executing on disaster recovery and business continuity . plans Of course , working in such a fast-moving industry where change and innovation occur daily , the major test is maintaining our reputation for bringing you the

  • Track Santa Online – NORAD Bing & Google Santa Tracker

    Updated: 2012-12-24 14:01:11
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Track Santa Online NORAD Bing Google Santa Tracker Posted on December 24, 2012 by Loren Baker 2 comments Happy Christmas Eve SEJ readers Like many other search tech blogs , we’ve been doing write ups on NORAD Santa Tracker for years . This year however is a little more special than usual . Why Well , there are two . reasons The first and most important reason is that my son is now 2 1 2 and has a pretty good understanding of geography and is starting to grasp Santa Claus . It’s his first Christmas and I’m highly looking forward to hopefully grabbing 3 minutes of his attention away from his cousins and Thomas the Train set to check in on where in the world is . Santa Secondly , this marks the first year that there

  • SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    Updated: 2012-12-24 14:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology SEO Buying Selling : 4 Tricks Creating Unachievable Expectations by Krista LaRiviere December 24, 2012 Comments The techniques and tactics of doing SEO are forever changing and constantly . challenging For many SEO agencies , the marketing and selling of SEO services is a bigger hurdle than the task of actually obtaining improved organic search results for clients . Competing for marketing dollars while proving value through the sales process needs to be accomplished even before the insurmountable task of obtaining ROI through the Google search box . begins From an SEO buyer's perspective , it must be downright confusing and discouraging to obtain multiple quotes from SEO service providers that very

  • 20 Top YouTube & Video Marketing Stories of 2012

    Updated: 2012-12-24 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 20 Top YouTube Video Marketing Stories of 2012 by Greg Jarboe December 24, 2012 Comments Not surprisingly , YouTube marketing news and developments continue to dominate this year's installment of our video marketing year in review for 2012. In reverse chronological order , here are the top 20 video marketing stories of the past : year YouTube Unveils New Look to Increase Channel Views , Subscriptions December 7, 2012 : The redesign aims to help users find their favorite channels and subscribe , subscribe , subscribe . rdquo By encouraging more users to subscribe to the YouTube channels they love , YouTube will be able to share 10 times more ad revenue with its . partners Online Video Ad Spending

  • The Search Marketing Roller Coaster: 2012 Year in Review

    Updated: 2012-12-24 00:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology The Search Marketing Roller Coaster : 2012 Year in Review by Andy Betts December 24, 2012 Comments Well , 2012 has been one of hell a ride for the search marketer . The only way to describe it is a series of ups and downs , thrills and spills , twists and turns . It has been a roller coaster of a . year Regardless of your type of business , practices , and online discipline the convergence of so many forms of marketing , technical change , increased local and mobile adoption and fusion of big data has had an impact on everyone in the . industry Over the next couple of weeks , some of the top expert from SEW will share insights , yearly reviews , and tips on SEO , PPC , social , local and mobile as

  • Simple Steps to Proper Mobile Optimization

    Updated: 2012-12-21 21:12:20
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise SEO Simple Steps to Proper Mobile Optimization Posted on December 21, 2012 by Sujan Patel 7 comments Let†s be real , here . A lot has been said about how important it is to optimize your company†s website for display on mobile devices , so I†m not going to repeat all of that here . If you want the Cliff†s Notes version , be aware that mobile usage is expected to account for as much as 50 percent of all Internet browsing by the year 2014. Basically , it†s safe to say that , if you aren†t yet running a mobile version of your business site , this should become an immediate priority for your . business That said , plenty of us aren†t taking the time to put a mobile optimization plan into place . According to

  • Dear Santa… All I Want Next Year from SEJ

    Updated: 2012-12-20 15:03:17
    . Search Engine Journal News SEO Tools Social Link Building PPC Advertise Spotlight Dear Santa All I Want Next Year from SEJ Posted on December 20, 2012 by Michelle Stinson Ross 1 comment Ho , ho , ho  Santa has agreed to accept a few last minute wish lists from the readers and contributors of Search Engine Journal .  The little green elves of SEJ are ready to get back in the workshop and create something fantastic just for . you So , are you a small business owner that needs to learn how to make the most of your Internet presence  Are you part of an in-house marketing staff or a member of an agency team  What about the SEOs , SMMs , Community Managers , and Bloggers what do you need to get a professional edge  The elves want to . know What kind of information is the most valuable to

  • I’m Back… Let’s Make SEJ a Better Place

    Updated: 2012-12-19 01:23:34
    . Search Engine Journal News SEO Tools Social Link Building PPC Advertise News I’m Back Let’s Make SEJ a Better Place Posted on December 18, 2012 by Melissa Fach 28 comments I am back temporarily . I will be helping out at SEJ until a new editor can be found and the SEJ Advisory Board is set up and . running Search Engine Journal is going to be doing some restructuring for 2013 and until the new year we are going to be reaching out to the industry for your thoughts , your needs and your wants . We want you to tell us how we can make this site better for . you SEJ was started by Loren Baker to be a resource and to support the search community . Education was key and it will continue to be in the future . However , we need to know how you feel and what else we can do for . you I am inviting

  • SEO 101: How Your Website’s Structure Affects its SEO

    Updated: 2012-12-17 14:00:15
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise 101 SEO 101 : How Your Website†s Structure Affects its SEO Posted on December 17, 2012 by Sujan Patel 31 comments When it comes to SEO training , most of the resources out there are quick to extol the benefits of both on-site optimization typically , including your target keywords in key areas across your website and off-site SEO as in the case of external link building activities Site construction courtesy © Maxim_Kazmin Fotolia.com However , many of these introductory guides gloss over a subject that†s just as important to your website†s natural search success—its underlying structure . In fact , there are a number of different ways your website†s structure can influence its overall SEO authority , so be

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